Tag: marketing

Make sure your advertising copy works #3

Number three: Communicate Creditability Creditability can be demonstrated by a variety of criteria depending on your customer and target market.  For some, the length of time you’ve in business says everything about your credibility, while for others the size of

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Make sure your advertising copy works #2

In our previous post, we started a series of 14 copywriting tips for making sure your advertising copy works.  Here’s the next core concept that you need to keep in mind as you are writing your marketing copy. Number two:

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Make sure your advertising copy works #1

In the weeks to come, I’ll be sharing 14 tips to make sure that your advertising copy works.  Each is important and, when put all together, will transform your marketing results. Number one: Translate features into benefits. Don’t just give

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What Should Your Business Have in Common with Harley-Davidson Motorcycles?

I wonder how many of you are thinking what the “hell” does a motorcycle usually connected with gangs have to do with my business?  A lot, actually, so stay with me and keep reading. First of all, Harley is no

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