Make Sure Your Advertising Copy Works #4 – Testimonials
Use testimonials in all of your ads.
It is always far better to have someone else singing your praises, even if you are ten times more eloquent at doing so. If you are not using testimonials in all of your ads, you should start right now. Just doing this alone will improve your response rate tremendously. This is especially true if you have any type of shot gun ad that goes out to people who have never been to your shop, but it’s also good to use for your clients as it helps what social proof. This is one of the reasons on the newsletter templates that we offer we always leave a place for you to add in testimonials in your newsletter.
If you don’t have testimonials, develop a way to get them. Most people have clients/patients that are raving fans; all you have to do is get them to put it in writing. When you do get them, post them along with their full name if possible and where they’re from.