Make sure your advertising copy works #3
Number three: Communicate Creditability
Creditability can be demonstrated by a variety of criteria depending on your customer and target market. For some, the length of time you’ve in business says everything about your credibility, while for others the size of your company speaks more loudly about how successful you are.
In many retail businesses, the number of customers served is emblazoned on tall signs and splashed across banners and front windows as proof of popularity as well as longevity. If yours is a B2B company, your membership in trade groups and influential associations gives assurance that you are legitimate.
For all companies, retail or commercial, testimonials from satisfied customers, guarantees and warranties are all credibility enhancers. Use a combination of as many of these criterion as you can to establish your expertise, authority and dependability.