In this blog, I’ll share my best tips and tactics for marketing your small business, online and offline, using evergreen marketing principles and innovative techniques.
When Old is New…
Marketing: When Old is New Recently, while I was playing [...]
Right Message for Your Prospect
I was recently a speaker at a trade show in [...]
Still Trying to Figure Out Millennials?
Those in business seem to believe that millennials are an [...]
Are You Leveraging Your Best Asset…
…Something none of your competitors have is You and YOUR [...]
Consumers Want to Feel Like…
…The company or person they do business with they know, [...]
Oh No, Not the Clydesdales!
Anheuser-Busch recently announced they would NOT be using the Clydesdales [...]
Stop Using Testimonials
That’s a bit of a set up statement. Testimonials are [...]
Can You See The Forest For The Trees?
How many times have you had someone ask you “why [...]
Being About More Than…
Businesses traditionally advertise two things that are killing their response. [...]
The Shrinking Middle Class and You
We know statistically that the middle class in terms of [...]