Category: Marketing Gold Nuggets

In this blog, I’ll share my best tips and tactics for marketing your small business, online and offline, using evergreen marketing principles and innovative techniques.

Stop Using Testimonials

That’s a bit of a set up statement. Testimonials are still an important part of marketing and they do work, just not always as effectively as they once did. I once sold 42 coaching slots on one day during an

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Can You See The Forest For The Trees?

How many times have you had someone ask you “why don’t you…” and your thought is, “Damn, why didn’t I see that or why didn’t I think of that?” Sometimes we just get so caught up in our business we

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Being About More Than…

Businesses traditionally advertise two things that are killing their response. Their service and/or their product! We get so enamored with our business, what we do and what we offer, that we only talk about those things in our advertising/marketing. What

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The Shrinking Middle Class and You

We know statistically that the middle class in terms of spendable income is shrinking and shrinking quickly. I don’t want to get into the politics of why it’s happening, the important thing for you to know is that it’s happening.

Are You Looking to Be Found Online?

You’re missing valuable opportunities if you’re not utilizing videos on YouTube.   I just returned from Dallas at the GKIC Super Conference; I stayed for Sunday, the bonus day. That whole day was primarily talking about the importance of using videos

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Do You Have Clarity?

There’s a lot to be said for clarity. Especially since it is an advantage not many have. In consulting/coaching, I find very few people can clearly and definitively state their objectives, their targets, their means of measuring success, and even

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Is Technology Hurting Productivity?

I’ve said all along the answer is yes. Those of you who have been around me for any period of time know that I’m not a big fan of cell phones. In fact, most days when I come home I

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Why What Disney Does is Important to YOU and Your Business!

People want to escape what’s going on around them, especially all of the negative garbage that is very difficult to escape. We can’t do much about that or how often the media reports it over and over again. Here in

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How to make the season of giving profitable for your business

I see it all the time, small business owners are some of the most generous people out there, in many cases, way more generous than they can really afford to be. Small business is where the kids go to get

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Why discriminating is good for your business…

Yeah I know, discriminating is illegal in many instances but not the type of discrimination I’m going to talk to you about. Not only is it NOT illegal, but it will improve response rates and profitability in your business if

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