Every business owner must know the most important asset they have in their business. It doesn’t matter what type of business you’re in, whether in a big city or small town, retail business or online business, professional practice, whether you’re …
Category: Marketing Gold Nuggets
In this blog, I’ll share my best tips and tactics for marketing your small business, online and offline, using evergreen marketing principles and innovative techniques.
Hiring Help From Veteran NASA Flight Director
As part of the celebration of the 50-year anniversary of the U.S. landing on the moon, I recently heard an interview with Gene Kranz, a veteran NASA flight director, telling stories from the early days of NASA. BTW, he was …
What To Do About Those Lost Customers?
Everybody Has Them You outta hate – and I mean hate – losing customers. Entrepreneurs that I know absolutely hate losing even one customer. What are you doing to prevent that from happening? Do you have a plan to retain your …
The Pittsburgh Tragedy Will Hurt Business, Even If…
… You’re located across the country. A couple of weeks ago I was talking with a business owner and he mentioned that business was down. I asked if there was anything in particular they attributed it to. They said yes, …
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Are You Taking It Personally? If So, It’s Costing You Money
Are You Taking It Personally? If So, It’s Costing You Money We’ve heard for years you have to have thick skin if you want to be in sales. You have to be able to handle rejection. Most business owners don’t …
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Staying Positive = More Sales…..AND a Gift for You
Staying Positive = More Sales…..AND a Gift for You Staying Positive. This is something takes a little effort, given what is going on around us and in the news media every day, but working at it is worth it. Especially …
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When Old is New…
Marketing: When Old is New Recently, while I was playing in a golf outing with a group of guys, we were waiting at a tee box and someone’s cell phone in the group ahead of us went off. Two of …
Right Message for Your Prospect
I was recently a speaker at a trade show in Las Vegas where I sold from the stage. I did so against the advice of several people, telling me what a tough crowd it was, that they don’t buy, especially …
Still Trying to Figure Out Millennials?
Those in business seem to believe that millennials are an alien group of people. A group like we’ve never seen before. That thinking is getting in their way when it comes to figuring out how to market to them. If …
Are You Leveraging Your Best Asset…
…Something none of your competitors have is You and YOUR story. Sharing your story properly will help you gain trust, respect and a connection with your clients/customers/patients and prospects. Consumers want to feel the person they do business with is …