Year: 2014

That’s a bit of a set up statement. Testimonials are still an important part of marketing and they do work, just not always as effectively as they once did. I once sold 42 coaching slots on one day during an …

Stop Using Testimonials Read More »

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How many times have you had someone ask you “why don’t you…” and your thought is, “Damn, why didn’t I see that or why didn’t I think of that?” Sometimes we just get so caught up in our business we …

Can You See The Forest For The Trees? Read More »

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Businesses traditionally advertise two things that are killing their response. Their service and/or their product! We get so enamored with our business, what we do and what we offer, that we only talk about those things in our advertising/marketing. What …

Being About More Than… Read More »

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We know statistically that the middle class in terms of spendable income is shrinking and shrinking quickly. I don’t want to get into the politics of why it’s happening, the important thing for you to know is that it’s happening. …

The Shrinking Middle Class and You Read More »

You’re missing valuable opportunities if you’re not utilizing videos on YouTube.   I just returned from Dallas at the GKIC Super Conference; I stayed for Sunday, the bonus day. That whole day was primarily talking about the importance of using videos …

Are You Looking to Be Found Online? Read More »

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There’s a lot to be said for clarity. Especially since it is an advantage not many have. In consulting/coaching, I find very few people can clearly and definitively state their objectives, their targets, their means of measuring success, and even …

Do You Have Clarity? Read More »

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I’ve said all along the answer is yes. Those of you who have been around me for any period of time know that I’m not a big fan of cell phones. In fact, most days when I come home I …

Is Technology Hurting Productivity? Read More »

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