Month: May 2013

Make Sure Your Advertising Copy Works #6 – Respond Options

Make it as easy for your prospects to respond as possible. Call our toll free number. Fax our toll free number. Go to our website. Email us. If you want them to return something to you via snail mail, provide

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Boston Bombings, Cleveland Kidnappings and…

You may be wondering why I’m talking about the Boston Bombings, Cleveland Kidnappings and YOU? Actually there’s a very good reason, hang with me. I’m sure you’ve seen all of the news coverage on the Boston Marathon Bombings, you may

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Make Sure Your Advertising Copy Works #5 – Call to Action

Tell your prospect what you want them to do, give them a Call to Action! Many ads are written, letter, email, or reminder sent, without a way for the prospect to take advantage of your offer (give you money.) It

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