Month: February 2013

Just about every organization has that ‘something’ about their business – “elephants in the room” – that is causing them to lose sales or stops repeat business.  Sometimes they can’t see them, other times they won’t. Oftentimes, we know all …

What About The Elephant? Read More »

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In our last post, we talked about how consumers today are looking for new experiences, not just transactions.  In today’s turbulent world, people are hungry for a sense of connection and Harley-Davidson Motorcycles gives that to them. Let’s talk about …

How Can You Develop Raving Fans? Read More »

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I wonder how many of you are thinking what the “hell” does a motorcycle usually connected with gangs have to do with my business?  A lot, actually, so stay with me and keep reading. First of all, Harley is no …

What Should Your Business Have in Common with Harley-Davidson Motorcycles? Read More »

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