Tag: testimonials

Stop Using Testimonials

That’s a bit of a set up statement. Testimonials are still an important part of marketing and they do work, just not always as effectively as they once did. I once sold 42 coaching slots on one day during an

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Make Sure Your Advertising Copy Works #4 – Testimonials

Use testimonials in all of your ads. It is always far better to have someone else singing your praises, even if you are ten times more eloquent at doing so. If you are not using testimonials in all of your

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