Tag: advertising copy

Make Sure Your Advertising Copy Works #5 – Call to Action

Tell your prospect what you want them to do, give them a Call to Action! Many ads are written, letter, email, or reminder sent, without a way for the prospect to take advantage of your offer (give you money.) It

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Make Sure Your Advertising Copy Works #4 – Testimonials

Use testimonials in all of your ads. It is always far better to have someone else singing your praises, even if you are ten times more eloquent at doing so. If you are not using testimonials in all of your

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Make sure your advertising copy works #3

Number three: Communicate Creditability Creditability can be demonstrated by a variety of criteria depending on your customer and target market.  For some, the length of time you’ve in business says everything about your credibility, while for others the size of

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Make sure your advertising copy works #1

In the weeks to come, I’ll be sharing 14 tips to make sure that your advertising copy works.  Each is important and, when put all together, will transform your marketing results. Number one: Translate features into benefits. Don’t just give

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