Year: 2017

When Old is New…

Marketing: When Old is New Recently, while I was playing in a golf outing with a group of guys, we were waiting at a tee box and someone’s cell phone in the group ahead of us went off. Two of

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Right Message for Your Prospect

I was recently a speaker at a trade show in Las Vegas where I sold from the stage. I did so against the advice of several people, telling me what a tough crowd it was, that they don’t buy, especially

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Still Trying to Figure Out Millennials?

Those in business seem to believe that millennials are an alien group of people. A group like we’ve never seen before. That thinking is getting in their way when it comes to figuring out how to market to them. If

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