Month: April 2013

Make Sure Your Advertising Copy Works #4 – Testimonials

Use testimonials in all of your ads. It is always far better to have someone else singing your praises, even if you are ten times more eloquent at doing so. If you are not using testimonials in all of your

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Make sure your advertising copy works #3

Number three: Communicate Creditability Creditability can be demonstrated by a variety of criteria depending on your customer and target market.  For some, the length of time you’ve in business says everything about your credibility, while for others the size of

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Make sure your advertising copy works #2

In our previous post, we started a series of 14 copywriting tips for making sure your advertising copy works.  Here’s the next core concept that you need to keep in mind as you are writing your marketing copy. Number two:

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